FetchSense is in development and is not yet for sale. Everything on this page describes what we are building and what we intend it to do. Joining the waiting list is free and commits you to nothing.

Understand your
dog's world — properly.

FetchSense is an intelligent collar module in development. It is being designed to read your dog's behaviour and emotional state, and explain it to you in plain English.

Join the Waitlist See How It Works

What FetchSense Does

Your dog communicates constantly.
Now you can listen.

A proprietary AI platform being built to interpret behaviour and deliver clear, plain-English insights — direct to your phone.

🧠

AI Behaviour Analysis

Designed to recognise behavioural states such as stress, arousal and calm, and to explain in plain English what it is seeing and why.

❤️

Wellbeing Signals

We are researching whether heart rate and skin-surface temperature can be read reliably through a dog's coat. Until that is proven on real dogs, we claim nothing about it. FetchSense is not a medical device and does not diagnose illness.

📍

Location — a later version

Location features are planned for a later version and are not part of the first build. We would rather say that now than imply otherwise.

⚡

Activity & Sleep Tracking

Motion sensing is intended to build a picture of rest and activity over time, so you can see when your dog's normal routine changes.

🔔

Alerts that learn — planned

The intention is that the AI learns your dog's own baseline and tells you when something meaningful changes — not every time something moves.

🩺

Vet & Trainer Data Sharing

Designed so you can share a behaviour record with your vet or trainer, and start the conversation from a record rather than from memory.

The FetchSense App

Everything you need to know. That is the plan.

The companion app is in design. It is intended to turn sensor data into plain-English insight rather than another dashboard of numbers.

✓

Planned — a simple dashboard showing your dog's activity and rest at a glance

✓

Planned — a behaviour timeline, a record of your dog's day explained in plain English

✓

Planned — alerts when something meaningful changes, not constant notifications

✓

Planned — export a behaviour record to share with your vet or trainer

The Process

How it is designed to work

Clip the Module

Designed to attach to a standard collar — light, flush and comfortable. The enclosure is still in development.

Pair the App

Pair the module, set up your dog's profile, and the AI begins learning your dog's baseline.

AI Learns Your Dog

The intention is that the longer it is worn, the better it understands your particular dog.

Act With Confidence

Clear alerts and plain-English reports, so you can make better decisions for your dog.

Simple Pricing

One device. One subscription.

Indicative pricing for when FetchSense launches. Nothing is for sale yet, no payment is taken, and joining the waiting list costs nothing and commits you to nothing.

FetchSense Module

£149.99.99

Indicative price at launch

Behaviour and wellbeing signals
Location — planned for a later version
Daily activity summaries
Planned — stress and behaviour alerts
iOS & Android app included

Join Waitlist

Be the first to understand
your dog.

FetchSense is currently pre-MVP, raising seed funding to launch an 80-unit pilot later in 2026. Join the waitlist for priority access and founder pricing.

By joining, you agree we may email you FetchSense updates. We will not sell or share your address. Unsubscribe any time using the link in any email. Submitting this opens a page on Mailchimp, who run our mailing list for us. See our Privacy Notice.

Understand yourdog's world — properly.

Be the first to understandyour dog.

Understand your
dog's world — properly.

Be the first to understand
your dog.